Quick answer — 2026 pricing table
Before we get into the nuance, here are the actual numbers. All prices in EUR, excluding VAT, reflecting Lithuanian market rates in 2026.
What drives the price of a website?
Six factors account for most of the variation in website pricing. Understanding them helps you evaluate any quote you receive and make a better decision about where to invest.
1. Custom design vs template
This is the single biggest price driver. A template-based website (built on a pre-designed Wix, Squarespace, or WordPress theme) costs a fraction of a custom-designed website — because most of the visual design work is done by the template creator. Custom design means a designer starts from your brand and builds every element from scratch. It takes more time, which means higher cost. It also means your website looks and works exactly as intended, rather than being constrained by what the template allows.
2. Functionality complexity
A static landing page with a contact form is the simplest type of website to build. An e-commerce store with custom product configurators, multi-currency checkout, inventory sync with a warehouse system, and a loyalty programme is at the other end of the spectrum. Every custom functionality requirement adds development time — and development time is the largest component of website cost. The more specific and unusual your requirements, the higher the price.
3. Content and copywriting
Websites need words, and those words matter. Professional copywriting — particularly conversion-focused copy for landing pages or product pages — is a specialised skill that adds real cost. Many quotes exclude copywriting entirely, which is how a €3,000 quote becomes a €4,500 invoice once you realise someone needs to write the content. Always confirm whether copy is included in the scope.
4. Number of pages and content volume
A 5-page business website and a 50-page business website are fundamentally different projects in terms of time, even with the same design system. E-commerce stores scale particularly steeply with catalogue size — configuring and importing 500 SKUs takes meaningfully longer than 50. Make sure any quote you receive specifies the number of pages or products included.
5. Integrations and third-party systems
CRM connections, email marketing platforms, booking systems, payment gateways, analytics configurations, live chat tools — each integration requires development time to implement correctly and test thoroughly. Two or three standard integrations (GA4, Mailchimp, a contact form) add little cost. Custom API integrations with legacy business systems can add thousands to a project budget.
6. Ongoing costs
The one-time build price is only part of the total cost. You will also pay annually for: a domain name (€15–€50/year for a .lt domain), web hosting (€60–€300/year depending on traffic), and ideally a maintenance plan for security updates and backups (Care+ from €149/month with Landingas, or DIY at your own risk). Factor these into your total website budget, not just the launch cost.
Freelancer vs agency vs template — an honest comparison
The right choice depends on your situation. Here is a frank breakdown of each option without the sales pitch.
The right choice depends on your situation.
Freelancers: lower cost, higher risk
A good Lithuanian freelancer can deliver excellent work for significantly less than an agency. The risks are real: availability after project completion varies, quality is harder to verify upfront than with an established studio, and you are often managing separate people for design, development, and copywriting yourself. If you find a freelancer with a strong portfolio and reliable references, they can be excellent value. If you find one with neither, you will spend more fixing the result than the original bill.
Template builders: cheap but limited
Wix, Squarespace, and Shopify are genuinely good products for what they are. For a hobby project, a personal portfolio, or a very simple service business, they are perfectly adequate. For a business competing seriously online, their structural disadvantages compound over time: limited technical SEO control, slower load times than custom-built sites, and a generic aesthetic that undermines brand credibility. The monthly subscription also adds up — over 3 years, a €50/month Shopify plan costs €1,800, which approaches the cost of a proper custom build.
Large agencies: quality at a premium
Top-tier Lithuanian agencies produce excellent work. They also carry overhead — account managers, long discovery processes, and billing structures that reflect the full cost of running a large organisation. If you have a complex enterprise project and a €20,000+ budget, a large agency is a sensible choice. For most SME websites, you are paying for infrastructure you do not need.
Landingas: fixed pricing, custom quality
We sit between a senior freelancer and a small agency. Custom design and code, fixed pricing, and a team small enough that senior people work on every project. Not the cheapest option, not the most expensive — the best value for businesses that need professional-quality custom websites delivered predictably.
Landingas pricing in detail
Our pricing is fixed and published because we think you should know what you are paying before the first call. Here is what each package includes.
Spark — Landing page from €890
Custom Figma design (desktop + mobile), Next.js development, conversion tracking, Google Analytics 4, contact form with email notifications, SSL setup, one round of revisions. Demo in 3 days — pay only if you love it. Live in 5 days. No deposit required. Includes copywriting.
Site — Business website from €1,890
Full multi-page custom website (up to 10 pages), headless CMS for content management, bilingual support (LT + EN), SEO foundations (meta structure, sitemaps, structured data), Google Analytics 4, contact forms, two rounds of revisions. Demo in 3 days — pay only if you love it. Live in 7 days.
E-commerce — Shopify referral
For online stores, we refer clients to our Shopify partners. Contact us at labas@landingas.lt and we will match you with the right Shopify solution for your needs.
Hidden costs to watch for
Most "cheap website" horror stories come from hidden costs that were not in the original quote. Here are the five most common ones in the Lithuanian market.
Is a cheap website worth it? The ROI argument
A €300 website sounds like a win until you realise it is not converting. Here is how to think about website investment in terms of return rather than just cost.
A €300 website sounds like a win until you realise it is not converting.
The conversion maths
If your average client is worth €500 and you get 1,000 website visitors per month, improving your conversion rate from 0.5% to 2% means the difference between 5 and 20 new client enquiries per month. At €500 per client, that is €7,500 in additional monthly revenue potential. An €890 Spark landing page that achieves this pays for itself in less than two weeks of improved conversions. A €300 template site that does not move your conversion rate costs you that €7,500 every month it stays at 0.5%.
The brand signal
Your website is often the first detailed impression a potential client has of your business. Research consistently shows that users form trust judgements about a website within 50 milliseconds. A professionally designed website communicates competence and investment. A template site communicates the opposite — that you did not consider the impression you make worth investing in. In competitive markets, brand perception is a conversion factor even before the visitor reads a word of your copy.
